INJI // Madeline Visualiser

New artist INJI’s single ‘Madeline’ took off on Tik Tok summer 2022 and Polydor came to me to shoot and edit this visualiser in just under 3 days. Using a very small budget, the shoot consisted of myself, a one man art department, and the label creative commissioner (plus a few helping hands from Polydor).

We had to make the most of the props and kit we had with us to create this ‘frat party’ vibe. We played around with picking out key words from the song and writing them on items from the table as well as my using scanned handwriting at home to overlay on the video. It was also important to keep the black/red colour palette to stay in line with the rest of the campaign.

A fun way to spend a Monday afternoon and a nice challenge to edit and deliver a final product so fast.