Introducing an artist
APRIL //
STAR LANE EP
Atlantic Records reached out to me about a new artist APRIL. With her new EP on the horizon we wanted to work together to gather a load of content from which we could start building April’s brand as a young singer.
Since I met her in a dimly lit studio early summer 2022, we’ve created so much together, and it’s been amazing to get to know an artist and the style that suits them.
The Light Visualiser
An hour going up and down the DLR from Star Lane station to Stanstead and we ended up with this cute little video.
I loved having to film this a bit guerrilla style around commuters and TFL workers. I used a mix of SLR and camcorder here to create a bit of variation and avoid it feeling too much like an attempt at a clean and shiny label commissioned video.
I love the flashes of film overlay here, working well with the idea of ‘the light’ which April sings about.
See Through Visualiser
For this upbeat little tune we headed to a couple of arcades in central London to find a Dance Dance Revolution machine.
I used my SLR here to capture April and her little sister dancing around on the machines for the afternoon. I loved the purple, pink hues of the arcade along with the block colours of the girls outfits. It was a fun day and the quick paced edit was a joy to make (until we were kicked out by arcade managers that is).
I also added the arrow graphics of the Dance Dance games to add a playful touch to the chorus.
Impossible Visualiser
I first met April in a basement studio where she was recording her second single off the EP, ‘Impossible’, with her friend Jimi.
We hung out there for a couple of hours, filming the intimate moments of the two young artists recording in the studio, which I used to put together a visualiser for the release.
The video is a simple loop with lyrics on top and a mix between SLR and camcorder to keep the intimate, home made feel which April loves.
I also made all the cutdowns for socials and advertising around this and all other visualiser videos.
STAR LANE EP TRAILER
Ahead of her announcement of the new EP, Star Lane, we wanted to create a piece of content to teaser the upcoming content to her fanbase.
I used a mixture of content captured on a day in East London - on the DLR at around Hackney - as well as BTS from the music video shoot of her first single, 54321.
